Parade St Expansion.

Campaign

Nat Richmond

Services

Branding, Social Media Marketing,

Date

August 2025 – Ongoing

Strategy

• Erie Gives Campaign: Crafted urgency-driven email, SMS, and social storytelling to mobilize last-minute donors.

• Property Acquisition Announcement: Positioned the purchase as the foundation for transformation, emphasizing EBWS’s steady progress.

• Ongoing Campaign Expansion: Built out the Cornerstone Project multichannel strategy—a 6–8 month narrative arc combining teaser posts, behind-the-scenes video, donor showcases, and historical storytelling to keep momentum visible as the buildings are renovated and prepared for community use.

Results.

• Erie Gives: $23K+ raised in one day, exceeding benchmarks.

• Parade Street Announcement: 35.6% open rate (above nonprofit average), with strong community engagement and trust. Initial announcement on Facebook had a reach exceeding 27,000, with over 800 likes, 1300+ reactions, and 70+ shares.

• Momentum Secured: EBWS is now positioned as a movement builder with tangible progress, from fundraising to bricks-and-mortar change.

Impact.

This campaign goes beyond a one-day fundraiser. By tying fundraising wins to visible property milestones, and now expanding into a living narrative of construction, history, and community storytelling, we ensure EBWS supporters see both immediate impact and a long-term vision:

“One project, two buildings, one vision. A cornerstone for generations.”