Digital Communications & Branding

At Erie’s Black Wall Street, I have amplified community engagement and brand visibility through strategic digital communications, social media marketing, and impactful visual design. By crafting high-impact promotional materials, managing targeted campaigns, and enhancing digital outreach, I have helped drive awareness, foster business connections, and elevate EBWS initiatives. My work has contributed to increased audience engagement, stronger community ties, and greater organizational reach across Erie.

Increased social media engagement by 70%, driving higher interaction and visibility for EBWS initiatives.
Boosted event attendance by 35% through targeted promotional graphics, strategic email campaigns, and social media outreach.
Expanded digital reach by 50%, optimizing content strategy across platforms like Instagram, Facebook, and LinkedIn.
Enhanced email marketing open rates by 35%, improving community engagement and awareness of key programs.
Designed 100+ branded promotional materials, including event flyers, sponsorship decks, and digital assets to strengthen EBWS branding.
Streamlined website content and updates, ensuring an up-to-date, user-friendly platform for community resources and events.